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Soerens Ford
Brookfield, WI
650 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 650 reviews
January 22, 2024
Ford recall issued in fall last year as Ford says parts are available. Called Soren's on Dec 12th to make apt. Was told earliest available was Jan 18th. Made apt for then and made arrangements to be withou are available. Called Soren's on Dec 12th to make apt. Was told earliest available was Jan 18th. Made apt for then and made arrangements to be without my vehicle for the day. Brought vehicle in at 730 am and dropped off, only to receive a call from Sorens at 9 am telling me they ordered the wrong parts and a half-assed apology. More
by schmidty941
Employees Worked With
Service
December 16, 2023
Purchasing my new Ford Bronco Sport Big Bend was a breeze with the help of Doug, my salesperson and Arden the financial expert. My last 3 vehicles where Ford Escapes, which I loved, but needed a change. Do with the help of Doug, my salesperson and Arden the financial expert. My last 3 vehicles where Ford Escapes, which I loved, but needed a change. Doug explained all the new technology to me, loaded my Ford Pass App and helped me get my phone synced in. Service has been great to me in the past and I am sure that will continue. More
by arndtkathy
Employees Worked With
Doug Luling-Sales Consultant, Arden Casanova-Financial Manager
December 07, 2023
We had a really difficult experience with Soerens Ford. It took almost a year for them to fix the heat in our van. Multiple times over the year we would be told they would check something and get back to u It took almost a year for them to fix the heat in our van. Multiple times over the year we would be told they would check something and get back to us and never did. Each step of the process was so frustrating - leaving us without a car for weeks, not returning phone calls and returning the car with no heat several times. One time they returned the car saying it was fixed only to get home and realize the drivers door was not installed all the way. The whole thing cost us over $2000 and months of frustration. More
by gcw2003
Employees Worked With
Dan
August 28, 2023
Doug really helped me with the purchase of my bronco. I wasn’t 100% sure if I wanted to purchase the vehicle but he let me take it on an extended test drive which really helped. I was so happy with the w I wasn’t 100% sure if I wanted to purchase the vehicle but he let me take it on an extended test drive which really helped. I was so happy with the way he showed me how to work all the features and options on the vehicle. Thank you Doug!!! I will be back! More
by A C
Employees Worked With
Doug Luling
August 23, 2023
Excellent experience buying a new Ford Bronco from John Schultz! He got us exactly what we wanted. He was great and THE best salesman to work with! It’s our 4th vehicle from Soerens and definitely won’t be Schultz! He got us exactly what we wanted. He was great and THE best salesman to work with! It’s our 4th vehicle from Soerens and definitely won’t be our last! More
by tumblintykes
Employees Worked With
John Schultz
August 08, 2023
We were very pleased with the personal service we got at Soerens. John Schultz was very thorough in explaining all of the features of the car and how to use them . We really appreciated his attention to det Soerens. John Schultz was very thorough in explaining all of the features of the car and how to use them . We really appreciated his attention to detail in every aspect of the transaction. We highly recommend Soerens Ford for your next vehicle. They are truly the home of the nice guys. More
by Barbie doll
Employees Worked With
John Schultz and Sales Manager Mike
