Dealer Reviews
Service Reviews
Cars for Sale
Dealer Log In
All Salespeople
Sales Department
Soerens Ford
Brookfield, WI
649 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
Read More
This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Filter Reviews by Keyword
By Type
Showing 649 reviews
March 02, 2017
Excellent customer service I recently came in for an oil change and found the service staff to be extremely courteous and friendly. They treat you with honesty and respect. I recently came in for an oil change and found the service staff to be extremely courteous and friendly. They treat you with honesty and respect. More
by Kate
Employees Worked With
Service writer
March 02, 2017
Truly is the home of the nice guys! John Schultz and new car manager Mike helped us in every way possible in finding the right car. Their no pressure sales and expertise helped to make o John Schultz and new car manager Mike helped us in every way possible in finding the right car. Their no pressure sales and expertise helped to make our buying experience pleasurable. We feel the price we paid was fair and we do not feel like we were taken advantage of. If you are in the market for a new ride, don't hesitate to give these guys a chance! More
by Andrew Paar
Employees Worked With
John Schultz, Mike
March 01, 2017
Great fast service as usual! I dropped a tire at 1:00 and they had it ready before 4 - great fast service, even without an appointment - and they didn't blow it off because it wa I dropped a tire at 1:00 and they had it ready before 4 - great fast service, even without an appointment - and they didn't blow it off because it was so small compared to all the other service work going on at the same time. More
by Dave
Employees Worked With
Tyler
February 28, 2017
Most Excellent Service! I came in with a service issue that I needed to attend to until I could get the proper repair and also to schedule routine maintenance. Instead, my t I came in with a service issue that I needed to attend to until I could get the proper repair and also to schedule routine maintenance. Instead, my truck was ushered back to a service bay. The service issue was handled and the routine maintenance was completed in less than an hour. Needless to say, I am a very happy and very satisfied customer. Although I forgot my service writer's name [my issue, not his; I am terrible with names], he always remembers me and provides excellent service. He is one of the reasons we take all our vehicles to Soeren's! More
by Dennis K Waller
Employees Worked With
Cannot recall his name!
February 21, 2017
Great service Tyler was very helpful and did a great job work with the warranty company and overseeing the work that had to be done. The tech did a great job as wel Tyler was very helpful and did a great job work with the warranty company and overseeing the work that had to be done. The tech did a great job as well. More
by TD
Employees Worked With
Tyler
February 20, 2017
Survey I worked with Pete Kraut to buy a new F-150. Everything went well. I have not worked with the service department yet, so I cannot comment on that. I worked with Pete Kraut to buy a new F-150. Everything went well. I have not worked with the service department yet, so I cannot comment on that. More
by Jeff
Employees Worked With
Pete Kraut
February 20, 2017
Rating of Soerens Ford service center I was treated respectfully by Robert from the time a made the appointment to have my car serviced to the end. I was pleased with Robert's professiona I was treated respectfully by Robert from the time a made the appointment to have my car serviced to the end. I was pleased with Robert's professionalism and attention to detail regarding the maintenance that needed to be done with my car in the future (i.e. tire wear and engine air filter replacement). I was pleasantly surprised to have my car washed! Thank you! More
by SheVet
Employees Worked With
Robert
February 18, 2017
auto purchase Very good experience, seemed to take a long time and the dealership was not that buisy other than that everyone was wonderful to work with and would r Very good experience, seemed to take a long time and the dealership was not that buisy other than that everyone was wonderful to work with and would recamend them. More
by ladyjeel
Employees Worked With
Dean Hoyt
February 17, 2017
Great Experience! My husband and I specifically tracked down Dean Hoyt because he is an amazing sales men. He is very patient, quick to respond, and willing to do ever My husband and I specifically tracked down Dean Hoyt because he is an amazing sales men. He is very patient, quick to respond, and willing to do everything he can to help his customers. Overall the dealership is clean, modern, and everyone seems nice and eager to help. More
by Morgan
Employees Worked With
Dean Hoyt
February 16, 2017
Great Experience Everyone at Soerens Ford is very helpful and friendly. The entire purchasing process is seamless and transparent. All of the staff in the service de Everyone at Soerens Ford is very helpful and friendly. The entire purchasing process is seamless and transparent. All of the staff in the service department truly look out for your best interest and work diligently to meet your needs. More
by junior1985
Employees Worked With
John, Tyler, Mike, Tina
