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Soerens Ford
Brookfield, WI
649 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 649 reviews
December 31, 2016
f150 truck Scott and Todd did an excellent job of answering all of my questions. The truck sold itself. Scott answered all of my technical questions. bye Scott and Todd did an excellent job of answering all of my questions. The truck sold itself. Scott answered all of my technical questions. bye More
by blerschb
Employees Worked With
Scott and Todd
December 29, 2016
Excellent Service The people are honest and truly nice to work with, great service department personnel. On time and car is always washed. People inside also take tim The people are honest and truly nice to work with, great service department personnel. On time and car is always washed. People inside also take time to see if you need something to drink or snack on. More
by KL
Employees Worked With
Service Dept
December 28, 2016
Excellent!!! Friendly Service, excellent employees. Brought my dog in with me and everyone was very friendly with him. I would recommend anyone looking for a veh Friendly Service, excellent employees. Brought my dog in with me and everyone was very friendly with him. I would recommend anyone looking for a vehicle to stop in here. More
by Steve Russell
Employees Worked With
Tom Novitski
December 28, 2016
Great Service 'n Great Place I love bringing my 2013 Ford Escape to Soerens Ford, IF I have to have servicing. Friendliness is crucial to service and the service is great. I am h I love bringing my 2013 Ford Escape to Soerens Ford, IF I have to have servicing. Friendliness is crucial to service and the service is great. I am happy to tell anyone who will listen about the caring staff, the competence of the service technicians and the overall place. More
by Adele Vogel
Employees Worked With
Tom
December 24, 2016
Great! Friendly service. Enjoy taking my car there. Every time I take it in they are ready to take care of me and service my car. Friendly service. Enjoy taking my car there. Every time I take it in they are ready to take care of me and service my car. More
by BuellBob
Employees Worked With
Nice guy Tyler.
December 03, 2016
On Time. Truck got washed. Out in 45 minutes Tyler was helpful. I had questions and he answered most of them. One was directed back to parts. I wanted to ask about a brake controller installation Tyler was helpful. I had questions and he answered most of them. One was directed back to parts. I wanted to ask about a brake controller installation as I will be purchasing a travel trailer. The parts guy was great. Looked it up, printed out the Ford part number, explained the installation. I like this store! Soerens has come a long way since my last purchase back in 1982! Nice work! Service appointments are a pleasure. Steve Meyer More
by 1for64
Employees Worked With
Tyler,Garfield
December 02, 2016
Everything in the entire experience was great,Todd called me Anyone wanting to buy a vehical needs to go to Soren's no pressure very up front the whole way, when it came was ime to finance very good terms, extre Anyone wanting to buy a vehical needs to go to Soren's no pressure very up front the whole way, when it came was ime to finance very good terms, extremely satisfied More
by F150 guy
Employees Worked With
Todd
December 02, 2016
oil change 2011 F150 I had a "free" oil change from a previous visit. I used that "coupon" so should of been free... but I had a dirty air filter , and was recommend to h I had a "free" oil change from a previous visit. I used that "coupon" so should of been free... but I had a dirty air filter , and was recommend to have a tire rotation Ok. No worries the filter price only slightly more than auto zone and $16 for a rotation. It doesn't pay for me to drag out my jack, compressor and impact for $16 DO IT, total cost $44 and change. We'll see how the next visit goes to diagnoses my non-function AGAIN rear defogger. More
by RJ
Employees Worked With
michael
December 01, 2016
Service appointment for vehicle that wad starting hard. Vehicle would not start when we were to bring it in for service appointment. Marjorie took care of arranging for a tow truck & was more than helpful. Vehicle would not start when we were to bring it in for service appointment. Marjorie took care of arranging for a tow truck & was more than helpful. She took great care in explaining the new battery warranty. She is a great employee & Soerens is lucky to have her. More
by MKZ owner
Employees Worked With
Marjorie Pimlott
December 01, 2016
Fast, courteous and excellent customer service We brought our 2008 F150 to the dealership because we had a "whining" noise. We expected it's repaid to be costly and would take days. Instead it wa We brought our 2008 F150 to the dealership because we had a "whining" noise. We expected it's repaid to be costly and would take days. Instead it was minor and was done same day despite dropping it off mid day. When we picked it up, we were given a complete explanation in layman terms that was easy to understand. Highly recommend this group! More
by customer
Employees Worked With
Michael Thorp
