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Soerens Ford
Brookfield, WI
649 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 649 reviews
October 28, 2016
Thanks for taking me on short notice I called at 7:15 AM to see if you could work me in for an oil change. Yes, if I could be in by 8:00AM. I was in at 7:55. I added a request to check I called at 7:15 AM to see if you could work me in for an oil change. Yes, if I could be in by 8:00AM. I was in at 7:55. I added a request to check a tire for a slow leaak. Wish was granted and a screw was found. Tire was fixed, oil was changed . I was happy, thanks. More
by Richard Hahn
Employees Worked With
Marjorie Pimlott
October 28, 2016
Buying a used SRT It was real smooth. I was disappointed in my trade value. The car I purchased out weighed the loss. They were very professional and everything went ve It was real smooth. I was disappointed in my trade value. The car I purchased out weighed the loss. They were very professional and everything went very smooth. More
by bobw
Employees Worked With
Adam Thiel, Dean Hoiyt, and Anne in finace
October 26, 2016
Simple Jon Schneck facilitated the transaction well and is following up on the remaining details - scratch, mats, roof rack. He also took ample time to famil Jon Schneck facilitated the transaction well and is following up on the remaining details - scratch, mats, roof rack. He also took ample time to familiarize us with newer features. Nice guy. More
by explr2017
Employees Worked With
Jon Schneck, Ella G.
October 23, 2016
Fantastic Everything was great. Went smoothly. All questions answered. Would highly recommend this Ford dealership to anyone in the market for a car. Will keep Everything was great. Went smoothly. All questions answered. Would highly recommend this Ford dealership to anyone in the market for a car. Will keep coming back for years. More
by DaPearl
Employees Worked With
Mike Walsh
October 23, 2016
fast and accurate service my service person knew me by name without me identifying myself. he got the ball rolling and made sure everything got done, including a clean car. the my service person knew me by name without me identifying myself. he got the ball rolling and made sure everything got done, including a clean car. the whole atmosphere at soerens makes a customer want to come back More
by luckylindy
Employees Worked With
tyler garfield
October 22, 2016
Ladies this dealership is for you! I truly recommend this dealership. There is no pressure whatsoever. Everyone wants to help! Quick, precise service and now a car wash too! Their awes I truly recommend this dealership. There is no pressure whatsoever. Everyone wants to help! Quick, precise service and now a car wash too! Their awesome! More
by JMS
Employees Worked With
Jason
October 22, 2016
It was a great experience for both cars June and Sept. I just wrote a long review to Ford not realizing these were two different reviews. I assume you will see that. Your showroom is great. Staff are excep I just wrote a long review to Ford not realizing these were two different reviews. I assume you will see that. Your showroom is great. Staff are exceptional. Very helpful, knowledgeable and friendly. It is obvious they all get along well and this creates a good atmosphere. I purchased two cars just a few months apart. Came back because of super experience the first time when I bought a 2016 Mustang convertible(13,000 miles). Needed a winter car so my first experience in June brought me back in September. From start to finish the second experience was just as enjoyable and positive. You can be very proud of your team and their dedication to Soerens and Ford. More
by Grandma B
Employees Worked With
Mike Wilson, Mike Walsh, Dean Hoyt, Ella finance
October 20, 2016
My experience at Sorens Great place. Have been dealing there for over 20 years. I've purchased 5 vehicles through them. John in the sales department has sold me all my vehicl Great place. Have been dealing there for over 20 years. I've purchased 5 vehicles through them. John in the sales department has sold me all my vehicles in the last 20 years More
by C William Knoernschild
Employees Worked With
Margie
October 17, 2016
I received exactly what I wanted. Peter Kraut was very low pressure. He found me exactly what I wanted very quickly.. My entire experience was hassle free. I would recommend my frie Peter Kraut was very low pressure. He found me exactly what I wanted very quickly.. My entire experience was hassle free. I would recommend my friends and family to call him. I am really enjoying my Ford Escape. More
by FirstFord123
Employees Worked With
Peter Kraut
October 16, 2016
Ford recall .i went to Sorrens because they were the closest Ford dealer/service center to my home. I had purchased the vehicle from Carnax. Ford issued a recal .i went to Sorrens because they were the closest Ford dealer/service center to my home. I had purchased the vehicle from Carnax. Ford issued a recall so I needed it fixed. The Soerens facility was very bright and clean. More
by Enough
Employees Worked With
No idea
