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Soerens Ford
Brookfield, WI
649 Reviews
At Soerens Ford of Brookfield, your experience will truly be Nice! Since our beginning in 1917, Soerens Ford has been a family business. We were the first Ford dealership in Milwaukee, and continue to be the oldest Ford dealership in metro Milwaukee. Whether it's a quick tune-up, an interior or exterior porter, the need for an immediate fix, or suiting up with a new ride altogether, Soerens Ford of Brookfield has you covered. Our state-of-the-art Service Center and award-winning Collision Center are open daily for your convenience, and our knowledgeable Sales team will go above and beyond to ensure we find the right fit for you. Our extensive inventory of new and used Ford models are sure to impress. Soerens Ford of Brookfield also has one of the largest selection of Ford parts in the area.
We are very proud of our longevity in the car business and the reputation we’ve worked so hard to build in the community over the years. We are also gratified by the loyalty of our customers, our friends, neighbors, and family, and our incredible team at Soerens Ford. Thank you for supporting us the past 106 years, and helping us to secure the honor of the Ford President’s Award for 2017! Stop in to Soerens Ford of Brookfield and experience the "Home of the Nice Guys" at 18900 West Capitol Drive, Brookfield, WI.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 7:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 7:00 PM
Tuesday 7:00 AM - 7:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 3:00 PM
Sunday Closed
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Showing 649 reviews
January 05, 2016
Adam the internet salesman We worked with Adam in internet sales. He understood what we were looking for and our needs. He was very knowledgeable in the truck we wanted. He a We worked with Adam in internet sales. He understood what we were looking for and our needs. He was very knowledgeable in the truck we wanted. He also wanted the truck to leave in the best condition it could. We would go back when we ever do need another vehicle. More
by scooter03
Employees Worked With
Adam Thiele
December 17, 2015
Nice dealing with Scott I liked dealing with Scott. He gets to the point and knew when I blew the heater core on my 99 minivan, he came through with the truck I was looking f I liked dealing with Scott. He gets to the point and knew when I blew the heater core on my 99 minivan, he came through with the truck I was looking for. More
by Hawks fan
Employees Worked With
Scott S
August 28, 2015
Good help and quickly came to terms I worked with Scott on line and in person. Scott explained everything about the SUV I was looking at and we agreed on terms rather quickly. He took I worked with Scott on line and in person. Scott explained everything about the SUV I was looking at and we agreed on terms rather quickly. He took time to show me all the features of the vehicle I was interested in. No high pressure. I will refer others to Scott. More
by 2015 explorer
Employees Worked With
Scott Internet sales
August 27, 2015
scott and adaml I dealt with scott and adam two of the nice guys at soerens ford they are very helpful courteous and always trying to make the magic happen with the I dealt with scott and adam two of the nice guys at soerens ford they are very helpful courteous and always trying to make the magic happen with the purchace of a new car.they can make it happen for you if you give them a chance. More
by Russ/edge
Employees Worked With
scott and adam
August 25, 2015
Great company, honest employees, overall positive experience I drove out to Brookfield from Madison to take advantage of a special trade-in offer from Soerens. Not only did they offer me $1000 more for my trade I drove out to Brookfield from Madison to take advantage of a special trade-in offer from Soerens. Not only did they offer me $1000 more for my trade-in than any other dealership, but they were helpful and friendly along the way. My only complaint is that with the chaos of the construction that's currently going on in their lot, it took them a while to locate and prepare the car I was buying, but the wait was relatively minor with all things considered. More
by alex
Employees Worked With
Scott, Adam
August 23, 2015
Great Buying Experience! The "Nice Guys" at Soerens Ford were just that, and they really made the purchase of my new Escape a pleasant experience. Everyone, from the salesman The "Nice Guys" at Soerens Ford were just that, and they really made the purchase of my new Escape a pleasant experience. Everyone, from the salesman who helped me out, to the finance department, and the online sales team, even the lot attendant I interacted with, were extremely pleasant, and made me feel at home. I would definitely recommend Soerens to anyone looking to buy a car! More
by Escapee15
Employees Worked With
Scott S.
August 04, 2015
Quick and Easy Recently bought a vehicle at Soerens and worked with Adam . It could not have been an easier process with my trade-in and buying the new vehicle. Ther Recently bought a vehicle at Soerens and worked with Adam . It could not have been an easier process with my trade-in and buying the new vehicle. There was no pressure whatsoever. This was the best car buying experience I have had. More
by kyler
Employees Worked With
Adam
June 22, 2015
Great experience, great price, great truck! I had a great experience at Soeren's Ford. Scott went out of his way to find (and trade for) the truck I wanted. I would definitely make my next pur I had a great experience at Soeren's Ford. Scott went out of his way to find (and trade for) the truck I wanted. I would definitely make my next purchase from Soeren's. More
by dan.balsbaugh
Employees Worked With
Scott Sawejka
May 18, 2015
No Pressure It was great working with Tina and Adam (the internet team) at Soerens Ford, with their help I ordered and received the truck I wanted with the option It was great working with Tina and Adam (the internet team) at Soerens Ford, with their help I ordered and received the truck I wanted with the options I wanted. The 2015 F250, is the best truck I have ever owned. Thank you to everyone at Soerens, it is true, they are the home of the "Good Guys." More
by John J.
Employees Worked With
Tina and Adam
March 12, 2015
No pressure The thing I liked the best about working with Adam and the Finance people at Soerens was that I did not feel pressure at all. Usually, when I have pu The thing I liked the best about working with Adam and the Finance people at Soerens was that I did not feel pressure at all. Usually, when I have purchased a car in the past, that is all I felt was pressure to buy. I did not get that at all there. I really am happy with my new Ford Focus and Adam found me the one I wanted! More
by xymox2006
Employees Worked With
Adam & Tina
